Mr.Bruce Hemmingsen has dedicated almost his entire working life to all aspects relating to the effective marketing and distribution of Pharmaceuticals, Medical Equipment and Fast Moving Consumer Goods.
He currently holds the position of Senior Vice President - Projects & Development for IDS Medical in Thailand and has been in Thailand since 1995. Prior to joining idsMED he has held senior management positions with: Zuellig Group; IDS Group; LF Asia (Thailand); Dah Chong Hong.
Bruce is by birth a New Zealander, but also holds permanent Thai Residency. He is married to Jentana who owns and operates the successful Thai Language School “Jentana & Associates” located in the heart of Bangkok.
He has 4 children: John (30); Peter (27); Vanessa (18); Kanyarat (13).
Bruce is a qualified pilot, experienced skydiver and follows both Golf and Scuba Diving.
Boonchai is a Director – Field Sales & Service. His primary responsibility is to serve as a team leader to driving sales, evaluating and championing sales performance. He joined idsMED since August 2013 where he drove sales with his confidence.
As a Director – FSS, he collaborates with MSC to penetrate all products portfolios to the market.
He earned his Bachelor’s degree from Phranakorn Rajabhat University.
Surot is a Director – Medical Specialty Care. He joined idsMED Thailand in 2015 as a Senior Manager – Medical Products. With over 20 years of Medical Equipment business experience, Surot brings an extensive track record of success in transforming the business goals to reality.
Recently, Surot was the Country Sales Manager; Ultrasound at GE Healthcare Thailand. He led the build-out of the business function as well as driving effective marketing strategies. In addition, Surot expand the market for GE ultrasound and initiated business mapping with dealers (Thailand, Myanmar and LOAS), and succession planning of regulatory affairs, and business development.
At idsMED, Surot continues in a Director II- MSC role with a number of principals, where he is responsible for developing marketing strategies after having successfully set up all teams to drive all the portfolios.
Stephen is currently the Operation Director of joined idsMED Thailand. He is in charging of leading the Thailand Operation Team to achieve Operation Excellence.
He started his career from our Fung Group headquarter Hong Kong as a Management Trainee in Li & Fung (Trading) Limited. He was then admitted as the Fung Group Program for Management Development (PMD) Management Associate. He has been exposed in different business unit including merchandising, retailing, logistics before joining idsMED. Starting Nov 2013 as Senior Manager—Operations, Stephen spent his initial days with idsMED Hong Kong to guide and stabilize the integration of the first acquisition. He was soon assigned to idsMED Thailand when idsMED entered the Thai market. Over the years, Stephen has built the Operations Department in idsMED Thailand from scratch, and continuously improving on the operations KPI’s. Stephen holds a Bachelor degree of Business Administration in the Chinese University of Hong Kong and MBA degree in Chulalongkorn University, Thailand.
Apirada is a Director - Finance & RFM, who most directly contributes to idsMED Thailand’s financial health. She has generous experiences in auditing accounting, finance, HR & logistic & IT role in different industries i.e. manufacturing, services, finance and pharmaceutical which led her to have well understanding of business excellence and operation excellence. Her working concept is “TRY TO DO THE BEST”
At idsMED Thailand she was the first person to initiate sales funnel, dashboard reporting, sales preformation including workflow, setting up budget from bottom up.
She also manages cash flow and minimize loan including free fund facilities. Her skills were also generously granted to help improving engineering documentation and workflow.
Phanu is a Director II Consumables. His responsible for Medical devices & Consumable business. He has joined IDSMED Thailand since February 2018.
He has experienced in Sales & Marketing more than 30 years in multinational healthcare company. His most experience areas are in Surgical disposable and equipment market.
His got Master Degreed in Business Administration (Finance) at Ramkamheang University and was graduated in bachelor’s degree of Science (Radiological Technology).
Sirirat is a Senior Manager – Medical Products. She is responsible of GE Product in Medical Specialty Care Department.
Sirirat has joined idsMED Thailand February 2014. She has experienced in Health Care Industry as Medical Specialty Care area for more than 25 years. Her utmost skill is to understand her responsible portfolio and provide the learning base as well as marketing support to all specialists and salesperson.
Her Education as a Degree in Registered Nurse (RN) and Master Degree in MBA.
Surasak is currently a senior manager, Sales, Region. He is responsible for overseeing the daily and long-term operations of sales teams and branches across a geographic region. He often manages strategies for setting and adjusting sales goals based on deep knowledge of individual selling patterns. Additionally, he is responsible for overseeing the training of supervisors, sales and branch managers in the region he is responsible for.
Recently, he worked at GE Healthcare Thailand as a Sales manager. With his 20 years professional experience in healthcare industry, his challenge is to adapt his sales strategies to individual team member’s challenges. He earned a Bachelor’s degree in Physics Science from King Mongkut’s University of Technology, Thonburi
Benjamaporn is a Country IT Manager from Thailand who believes nothing impossible.
Her responsible for technology support business strategic plan and transformational goals, IT infrastructure, service & risk management, optimize corporate standardization of IT solutions, manage outsourced IT vendors in system implementations and track system performance with well-defined business strategic goals in Thailand.
16 years prior to joining IDSMED, she was
- Specialist Sr. Analyst, Microsoft Dynamics AX2012 Tier3 co-worker with Microsoft Developer at Pandora Production Co., Ltd
- Information System Manager, responsible for overall business applications & ERP of Thailand, Netherlands and USA at Zodiac Air Cargo Equipment Ltd
- Sr. Planner Team Lead, leader of drive verification research and development lap of Thailand and USA at Seagate Technology (Thailand) Co., Ltd
- Shop floor IT Engineer, system analysis and shop floor design system engineer of Sun Microsystem (Oracle in present), Polycom, Cisco and Hitachi product at Celestica (Thailand) Co., Ltd.
Satit has total 20 years experience in Health Care industry such as GE Health Care in Ultrasound segment and Medical Intensive Care Co., Ltd. He graduated in Science Major Medical Instruments from King Mongkut University of Technology North Bangkok.
