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Rufi joined idsMED in 2013 via the acquisition of Fondaco Mitratama, an Indonesian healthcare distribution company he co-founded back in 1996. His belief in the emerging and vast market opportunities and desire to improve the critical care standard in his own nation has led idsMED to be one of the leading medical distribution companies in Indonesia.
As Group President, Rufi will support the Group CEO and Founding Partner to oversee the overall management of the idsMED Group. With all Country Managing Directors reporting to Rufi, Rufi will continue to focus on the aggressive expansion of our business across the region.
Rufi Susanto earned his Bachelor of Science from Saint Leo University in Florida, USA and has since joining idsMED has played a pivotal role in idsMED’s growth over the past three years and its future plans.
Gerald is currently Managing Director & EVP responsible for Group SCP (Buying & Supply Chain) Services.
Gerald joined the idsMED Group with a solid 30+ years of experience in logistics and supply chain management. He was the CEO of Pan Asia Logistics (PAL) International Pte. Ltd., the global international freight-forwarding and logistics arm of PAL Group, and was responsible for developing the company’s growth and expansion plans, successfully restructuring, professionalising and improving the company’s performance.
Prior to PAL, Gerald spent over 15 years working in Hong Kong and China in the automotive industry and held various senior positions with Daimler Chrysler and Lei Shing Hong. His responsibilities and exposure covered retail and distribution, regulatory, strategic development, logistics and dealer management. Before moving to Hong Kong, he was the Regional Sales & Marketing Manager of Mercedes-Benz covering aftermarket related business for the Philippines and Indo-China. Gerald started his career with Olivetti Singapore as a Software Engineer, and was later promoted to Logistics Manager, before he joined Cycle & Carriage Industries to further pursue his career in logistics and supply chain management. Gerald holds a Bachelor of Engineering.
Keng Yeong started his career as an auditor in Ernst & Young and has since then taken various managerial positions with major global businesses. Before joining IDS, he was with Shell for over 7 years, initially as the Controller overseeing Shell operations in the Malaysian and Indonesian regions for 4 years, then promoted to become the Finance General Manager in the Global Business Service team. Before joining Shell, Keng Yeong was the Head of Finance for Unico Technology Group and held a Regional Finance Manager role with Dell Asia Pacific.
Keng Yeong holds a bachelor’s degree in Accountancy with honours. He is also a Certified Public Accountant (MICPA) and a Chartered Accountant (MIA) in Malaysia, a fellow member of the Association of Chartered Certified Accountants (ACCA) and a fellow member of the Institute of Chartered Accountants in England & Wales (ICAEW).
Stewart joined Li & Fung Distribution (the former IDS Group) as Corporate Affairs Manager in 2000, who is responsible for corporate communications. After the company was listed in 2004, he was also in charge of investor relations. After the merger of IDS and Li & Fung Limited, Stewart moved to Fung 1937 in early 2011, and then to idsMED later in the same year.
Stewart holds a BBA from the Chinese University of Hong Kong. He completed an MA in History at the same university in 2010. Prior to joining the group, Stewart started his career in PR & Communications. He had worked in both private and public companies.
Gavin comes with over 30 years experience and a solid track record in IT and Digital Technology. He has a wide array of experiences working in Malaysia, Hong Kong, China, Thailand, Africa and the UK. Before joining idsMED, Gavin worked as an independent consultant in the UK, specializing in digital solutions for border control management as well as healthcare. He started his career in Malaysia with the UEM Group where he stayed for 16 years, during which time he gained exposure in healthcare, infrastructure and ICT industries. After leaving UEM in 2010, Gavin had several stints with companies in the national security industry including Border Control Solutions (UK) Ltd., where he was CTO.
Gavin holds a Bachelor of Science honours degree in Computer Science from University of Westminster, London, an MSC in Business Process Analysis and Design with City University, London, and received his PhD in Healthcare Management Northumbria University, Kent.
Debbie started her career with Intel Malaysia where she developed an all-round exposure in recruitment, employee engagement and training & development. She later took up various senior HR positions with companies including Jobstreet.Com as well as Sunway Berhad where she took group-wide and regional roles with solid experience in implementing strategic initiatives.
Ata is currently the Senior Vice President – Strategic Front Office (SFO) Unit.
He was in charge of Operations (Sales Order Management, Inventory Management, Logistics), Marketing Communications and Customer Experience. In this new role, he is still responsible for Marketing Communications and Customer Experience and will oversee the Group’s branding, content, channel & communications and event management function of the group.
Starting his career with PwC Singapore, Ata worked for Philips Healthcare Indonesia, United Kingdom and Singapore taking on various roles such as business development, commercial roles and customer financing before joining idsMED in 2015. Ata holds an MBA from the Nanyang Technological University, Singapore (Winner of the Association Bank of Singapore Gold Medal 2012) to complement his Bachelor of E-Commerce (Hons) from the National University of Singapore and his executive leadership course at the Harvard University.
Shrikanth joined idsMED Group in 2020 to lead the Group’s multiple strategic development projects. Shrikanth Sankar is the Managing Director & SVP – Group BSC, in addition to his current role of Managing Director & SVP – Singapore.
Shrikanth has close to 30 years of experience in healthcare, private equity and industry business sectors. He spent a good majority of his time in Indonesia and developed his career principally in ASEAN. Before joining idsMED, Shrikanth was the CEO of Omni Hospitals Group in Jakarta which has a portfolio of 4 hospitals. Omni Hospitals is a company of Sorac Capital Partners, where Shrikanth concurrently held the position of Group CFO. During his stint with Omni Hospitals, he completed two new greenfield hospital projects and was also instrumental in closing a significant funding project for the expansion of the hospital group.
Before Shrikanth joined Sorac, he held various senior finance positions with investment companies. He was the Vice President Finance, Coal Infrastructure Business with PT Mitratama Perkasa where he had experience in M&A, Integration, Corporate Finance and Treasury Management. Before that he was the Head of Indonesian Operations and Director of Corporate Finance for Ludlow Capital, where he acted as the operating partner with portfolio companies to turnaround and grow their businesses for exit preparation.
Shrikanth holds a Chartered Accountancy qualification in India and holds a Bachelor of Commerce degree from the University of Bombay.
Preetesh Deora, Vice President of Global Operations, IPP at idsMED, champions the operational business objectives of the IPP Unit in Special Projects within the idsMED Group in 6 countries. He brings 16 years of diverse leadership in supply chain, operations, and logistics within the healthcare and retail industries.
At idsMED, Preetesh oversees end-to-end operations, focusing on optimizing processes, implementing strategic revenue and contract management practices, and ensuring high-quality customer service. His expertise in managing complex supply chains has enabled him to lead substantial projects, including integrating operations in Vietnam and standardizing systems across multiple acquisitions. His previous roles, including key leadership positions at Fresenius Medical Care and Li & Fung, highlight his commitment to operational efficiency and cross-functional collaboration.
Preetesh holds a Master of Business Administration from Nanyang Business School, Singapore, and a Bachelor of Commerce from Loyola College, India. With a keen eye for innovation and a strategic approach to optimizing resources, Preetesh continues to enhance operational excellence at idsMED, driving value and supporting the company’s mission to deliver impactful healthcare solutions.
